The best international B2B lead generation platforms (2023)

MarketWatch's news department was not involved in the creation of this content.

March 28, 2023 (The Expresswire): The most challenging type of lead generation is for the B2B model. B2B buyers make more rational decisions and don't get carried away by emotions. According to a survey approx40% two sellersbelieves outreach is the most effective lead generation strategy. Now that competition between companies is also increasing, getting quality leads has become difficult and time consuming. However, many companies are doing very well and are seeing success with their campaigns. Here I share the best B2B lead generation platforms that have worked for others and may work wonders for you too.

Top 10 International B2B Lead Generation Platforms

Here is a complete list of the best platforms that can help businesses generate B2B leads:

  • leading generation
  • LinkedIn
  • processing
  • Rebound
  • Lead up
  • Hubspot
  • MailChimpName
  • Hunter
  • AeroLeads


If you are in the B2B e-commerce industry,tradewheel.comis the most effective lead generation platform you should try. Unlike most online trading marketplaces, it is not overcrowded for sellers and has more than enough space for new sellers to join and earn incredible returns on their investments.

You can create your company profile and list your products for free. Purchasing managers around the world will see and communicate with you. In addition, you can also access your buyers' pages. Their buyers pages are full of buying options, and each one has different specifications and quantity requirements. All these purchasing managers are waiting for companies like yours. Research relevant importers and contact them with your best offers.

You can also find several new ways to buy on their website every day. To get the most out of this platform, you should visit it daily to make sure you don't miss a trading opportunity.


  • Expand your reach in the global market
  • Free access to buy leads
  • Competitive prices on the market


  • Not for the service industry

2 Lead Generation

If you want to generate B2C or B2B leads,leading generationyou were always covered You know the importance of personalizing your approach to reaching out to customers. Therefore, they research the target group and develop a strategy accordingly. After that, the process just needs to be refined and repeated to reach the same customer base.

If you want to know in detail how to plan an effective lead generation campaign, just request a quote or use their live chat feature. They have worked with the best brands and received incredible feedback from them as well.

(Video) Top 8 B2B Lead Generation Strategies For 2023 (B2B Marketing)


  • Tailored lead generation campaigns
  • experienced team
  • data analysis


  • Risk of getting irrelevant or low-quality leads that don't convert

3 Linkedin

Marketers don't typically favor social media for B2B lead generation, butLinkedInis an exception. It's packed with business people, including your potential customers. Whether you are in the manufacturing or service sector, this platform will never let you down.

Linkedin currently has an incredible organic reach. If you have a good community or network, you can also find good paying customers. On the other hand, if we compare their paid campaigns, they are much more expensive and offer less profitability. For all these reasons, most companies on a tight budget rely on it to get quality leads.

This social media platform features professionals from all industries. Building a personal brand here can take time, but it's worth the investment as it will help you get passive leads in the future. You can also join communities to build real connections faster.


  • Gather professionals from all fields on a single platform
  • Do you have high paying clients?
  • Best organic reach


  • Offers low ROI for paid campaigns

4 work

processingis a freelance platform that helps you generate quality leads for free. Every day several companies release the service they need and expect people like you to contact them with a personalized offer. Since this gives you the opportunity to know exactly what the customer's pain point is, it would be best to adjust your offer accordingly. Getting your first customers here can be challenging, and you may also need to buy some Connects to send your offers.

Despite all its amazing features and potential to build a strong business, it is not preferred by most companies. This is because of its customer-friendly policy. If you commit a minor violation of Upwork's Terms of Service, your account will likely be suspended and you'll have to start over. They also charge commission rates that are relatively much higher than other freelance lead generation platforms.


(Video) Top 5 B2B Lead Generation Tools

  • Excellent for building long-term relationships.
  • Do you have high paying clients?
  • It allows access to the global market.


  • High commission rates
  • customer friend

5 Rückprall

ReboundIt's an amazing tool for creating landing pages that attract customers. You can browse the wide range of customizable templates and choose the one that suits your business needs. It also includes the form builder and real-time editing features. In short, you have full control over what you want to show your visitors.

Marketers also consider it a great tool for A/B testing due to the report analytics it offers. They also offer a 14-day free trial. If you're not sure if this is something for you, you can just try it and make up your mind within the first two weeks.


  • Build landing pages without coding
  • friendly interface
  • A/B testing resources


  • Technical difficulties may arise, e.g. B. slow loading speeds or problems with browser compatibility.

6 upward guide

If you're looking for accurate data about your prospects, you can't go wrong.Lead up. It is a specialized website that only processes B2B prospecting data with an accuracy rate of 95%. Instead of quantity, they focus on keeping their data clean from all kinds of low-skilled, shady and unqualified buyers. This clean data consists of more than 108 million profiles from different industries.

Since UpLead is known for offering guaranteed accuracy of its data, its prices are also higher than its competitors. You can also schedule a demo or use your 7-day free trial to see how you can help our company find real leads faster than ever.


  • Highly accurate verified data
  • It has advanced filtering options.
  • Specialized in B2B lead generation


  • Expensive for most small businesses.

7 HubSpot

HubspotIt's a great tool to get real leads for your business. It offers lead capture forms, email marketing, CRM integration and every other service you could need in one platform. Since they offer a variety of services, their prices are very high even for small or new businesses. Most of its users are marketers or large organizations.

(Video) Apollo io vs. Lusha vs. UpLead | Best Lead Generation Tools Compared

Every business has different goals for lead generation. You can always contact the support team for quick answers on running your campaign. If you're just starting out or are on a budget, HubSpot may not be the B2B lead generation platform for you right now.


  • A single website for various lead generation services
  • Free version available for small businesses
  • Provides advanced data analysis


  • expensive paid version

8 MailChimp

Email marketing is only an effective way to generate B2B leads when done right. To help you run a successful campaign, you need help fromMailChimpName. He has been in this sector for several years and has worked with high-end brands. MailChimp helps businesses get better email opens, clicks, and conversions.

This platform can help you send the right message to the right person. MailChimp is free to use. However, you would need to purchase its subscription to unlock its full potential. The paid version would also allow you to run A/B tests and provide an improved automated customer journey.


  • Email Marketing Automation
  • Affordable prices
  • friendly interface

In contrast

  • Limited CRM features

9 hunters

HunterIt helps you find someone's email address by just typing in the target person's name and their company. They also have a tool to check if email addresses are legitimate or not. Using Hunter with Linkedin can be a great combination. Use LinkedIn to search for the names and companies of people you want to reach and get their emails through Hunter. For all of these reasons, Hunter is a gold mine, especially for businesses that rely on email marketing.

In the free version, they only allow 25 email lookups and 50 verifications every 30 days. However, you can subscribe to their paid plans to extend these limits.


(Video) Using CHATGPT To Generate Over 40,000 + Leads Per Month | Step-By-Step Guide

  • extensive database
  • Email Verification
  • integration options


  • Limited lead generation in the free version

10 AeroLeads

AeroLeads helps you get your target audience's work email, home email, and phone number. You can start your free trial by signing in with your business email address and start searching the massive database of around 650 million records. They also offer filtering options to only get the data that is valuable to you.

Even if you're looking for data from millions of people, you can turn to them for a personalized experience based on your specific business needs. Your data is also trusted by the world's leading brands, including Adobe, Gartner and more.


  • A comprehensive lead generation solution
  • Trusted by the best brands
  • Customizable lead capture forms


  • Offers limited lead generation and CRM capabilities

As the number of small and medium-sized businesses grows exponentially, finding quality leads becomes a challenge. That's where these global B2B lead generation platforms come in to help you get quality leads. While there are countless lead generation tools and websites, each has a unique dataset for different businesses. Before visiting these websites or tools, you should know your goals and who you want to target, and choose the tool accordingly.

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(Video) The Best Lead Generation Strategy For 2023 (Tutorial)


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The best international B2B lead generation platforms? ›

100% Based on Performance. LinkedIn is amazing for Business to Business (B2B) because most business owners are the most active on this social media site. LinkedIn is an exceptionally effective tool for generating business leads, nurturing referrals.

What is the most effective platform for B2B lead generation? ›

100% Based on Performance. LinkedIn is amazing for Business to Business (B2B) because most business owners are the most active on this social media site. LinkedIn is an exceptionally effective tool for generating business leads, nurturing referrals.

Which platform should B2B marketers use for lead generation? ›

LinkedIn. Not surprisingly, professional network LinkedIn is also high on the list of best B2B lead generation strategies. According to Zuza Witulska, growth hacker at software development company Netguru, Linkedin lead generation ads give users very specific targeting criteria.

Which platform is best for lead generation? ›

OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers. It doesn't matter what kind of website you run and what kind of leads you want. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.

What are 4 efficient lead generation strategies for B2B marketers? ›

Here are some of the most effective B2B lead generation strategies:
  • Social Media. Social media isn't just for B2C. ...
  • Follow Emails with Direct Mail. ...
  • PPC. ...
  • Encourage Sharing on Social Media. ...
  • Live Chat. ...
  • Live Video Streaming. ...
  • Personalized Videos. ...
  • Free Incentives.

How much should you pay for B2B leads? ›

Experts often suggest spending $150-$200 per lead, but then that depends on your industry and the level of qualification that you're paying for. There are several reasons that you'll want to track the cost of each lead. For starters, it can tell you whether you are getting a good return on your investment.

What is the second biggest social platform among B2B? ›

#2 Top Social Media Platforms: Twitter

Even though Twitter is going through a tough time, it's still the second most popular social platform among B2B marketers. With 500 million tweets posted daily, Twitter offers an endless amount of conversations for B2B brands to engage with.

Which platform is most often used for B2B advertising? ›

#1: LinkedIn – Best platform for Professional and Large Company B2B leads
  • 51% of Americans with a college degree use LinkedIn.
  • 71% of LinkedIn users have incomes of USD 50,000 or more.
  • 80% of social media-related leads for B2B come from LinkedIn.
Sep 15, 2022

Which social media platform is best for connecting B2B? ›

If you're into the B2B space, LinkedIn should be your go-to social media network. With more than 830 million members (and counting), LinkedIn is a platform for professional networking and lead generation.

How do you generate B2B leads organically? ›

11 Organic Lead Generation Strategies That Really Work
  1. Audience Research. The first part of any lead generation strategy should be audience research. ...
  2. Search Engine Optimization. ...
  3. Content Marketing. ...
  4. Social Media & Online Communities. ...
  5. Guest Blogging & Content Partnerships. ...
  6. Contests & Challenges. ...
  7. Webinars. ...
  8. Mobile Lead Generation.
Dec 26, 2022

How do you generate global leads? ›

Here are some global lead generation tips to help you get started.
  1. Evaluate Your Target Market.
  2. Research the Local Law.
  3. Evaluate the Cultural and Linguistic Differences.
  4. Create a Localized Marketing Strategy.
  5. Generate Leads with SEO.
  6. Incorporate Lead Magnets.
  7. Build Partnerships with Local Companies.
  8. Leverage Social Media.

How to generate leads in 2023? ›

So let's delve into the 7 most effective lead gen strategies of 2023.
  1. Content marketing. The saying “content is king” still stands. ...
  2. Search Engine Optimisation (SEO) ...
  3. Social selling. ...
  4. Email marketing. ...
  5. Influencer marketing. ...
  6. Video marketing. ...
  7. Offer a free tool or trial.

Which CRM is best for Facebook leads? ›

As one of the best CRMs for Facebook leads, Zoho integrates with the most popular marketing apps and services, including the Zoho Facebook Lead Ads integration through LeadsBridge. By connecting Facebook Lead Ads to Zoho CRM, you can automatically funnel your leads from your Leads Ads campaign straight to your CRM.

What is the number 1 challenge in B2B lead generation? ›

Finding a good balance between the number of calls and how good the calls are a huge challenge in lead generation. Using a dynamic scripting tool not only trains but guides agents to say the right thing at the right time in the flow of conversation.

What are the 4 C's of B2B marketing? ›

The 4 C's, however, (Content, Connection, Communications, Conversion) illustrate the marketing mix for B2B.

What is B2B lead generation tools? ›

B2B lead generation tools consist of software designed to assist with capturing leads. It's an automated process, so you can focus on developing campaigns, not manually inserting lead data.

How much does LinkedIn B2B cost per lead? ›

Since LinkedIn users are made up of salespeople, marketing professionals, CEOs, and other business leaders, it can be easy to target highly relevant audiences. But, because targeting can be so specific, the average cost per lead from LinkedIn is higher than other social media channels. The average cost per lead is $75.

What is a typical B2B commission? ›

Most B2B companies at scale end up roughly with a 10%/10% model. Sales reps make about 10% of their quota in base and 10% in commission.

How can I get B2B leads for free? ›

  1. Send effective emails. Email is arguably the most popular channel for lead generation, and for good reason. ...
  2. Track your website visitors. ...
  3. Leverage social media. ...
  4. Improve your Aesthetic. ...
  5. Optimize your blog content. ...
  6. Utilize guest posts. ...
  7. Partner with an influencer. ...
  8. Increase customer referrals.

Which is the largest B2B portal in the world? ›

Amazon. Amazon is one of the pioneers in the b2b industry, offering one of the most user-friendly virtual marketplaces in the world, to help international trading businesses in growing and expanding their businesses in the most effective manner.

Which is the world's largest B2B e-commerce platform? ›

Which is the largest B2B e-commerce company in world? Alibaba is the largest B2B ecommerce company in the world: it has nearly 20 million buyers and sellers from around 240 countries.

What are the 2 fastest growing social media platforms? ›

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas.

What platform has the most successful ads? ›

Google Ads

As the world's preferred search engine, Google offers advertisers one of the most effective platforms for reaching not just an enormous audience but the right audience.

What is the best platform to promote a business? ›

Facebook is the best platform for sharing content in the form of external links, or guest posts with images and short text. Facebook groups can also be created as a way to stay in touch with customers and create a line of communication between you as a business owner, and your audience.

Which social network is considered the most popular for B2B operations? ›

LinkedIn. Known as the professional social network, LinkedIn is the most popular for B2B marketers, with 79% of marketers viewing LinkedIn as an effective source for generating B2B leads.

What is the most successful social media platform for business? ›

1. Facebook
  • Monthly Active Users: 2.9 billion.
  • Ideal for B2C Companies.
  • Most Active Demographic: Ages 35-44.
  • Most Active Countries: India and the United States.
  • Facebook is the most popular social media platform across all age groups.
Dec 1, 2022

How do you get inbound leads in B2B? ›

10 ways to generate more inbound leads to grow your business
  1. Website Design and Layout. ...
  2. Content is king. ...
  3. Solving problems and sharing ideas over blogs. ...
  4. Search engine optimization (SEO) ...
  5. Organizing Webinars. ...
  6. Marketing through social media. ...
  7. Monitoring media activities. ...
  8. Creating a product video.
Mar 16, 2017

How do you revive dead leads in B2B? ›

How to Revive Dead Leads to Increase Business Growth
  1. Look for Opportunities to Re-Connect. ...
  2. Change Up Your Contact Routine. ...
  3. Segment and Target Your Content. ...
  4. Prepare to Reconnect. ...
  5. Engage The Lead.

How do I get B2B prospects? ›

B2B Prospecting Methods
  1. Research, research, and research some more.
  2. Cold call with composure, confidence, and persistence.
  3. Maintain a presence in LinkedIn groups.
  4. Be active in online forums — relevant to your vertical.
  5. Understand your ideal customer profile — inside and out.
Oct 26, 2022

How do I get international clients? ›

What are the best marketing tactics to expand your business globally?
  1. Research your target customers and reach out to them. ...
  2. Translate all customer-facing brand assets and content. ...
  3. Localize your website. ...
  4. Set up promotions and offers. ...
  5. Showcase local social proof. ...
  6. Leverage legal and government policies.
Sep 7, 2022

What are the 3 ways to generate leads? ›

Strategies for how to generate sales leads include asking for referrals, conducting customer care calls, and nurturing leads. Being a trusted source of information on the internet and social media, as well as through online networking, are also lead generation strategies.

What is lead generation for international sales? ›

Lead generation is the process by which a company attracts and convinces a person to explicitly express their interest in the product/service offered.

Is lead generation still profitable? ›

Your lead generation business can be very profitable if you can find the right margin between your cost to acquire leads and the price you sell the leads for.

How many leads can you generate per month? ›

Organizations generate 1,877 leads per month on average (Hubspot) Of those 1,877 leads, 4 out of 5 are considered marketing qualified leads or MQLs. And while most marketers track and know exactly how many leads they're pulling in, 12% of marketers say they don't know how many leads they are generating.

Is it hard to start a lead generation business? ›

Starting a lead generation agency is difficult and competitive if you don't choose a specialized niche. We recommend choosing a niche that helps you stand out from other agencies. You should listen to the following insights from leading lead generation agencies: LinkedIn is underrated for lead generation.

Are Facebook leads worth it? ›

Facebook Lead Form Ads Can Be Extremely Effective

If you're wondering if lead form ads actually work, the answer is “Absolutely 100% yes.” Here's an example from this client in legal services. These guys are averaging a $60 cost-per-lead on Adwords, which is great for legal service by the way.

Which is better for lead generation LinkedIn or Facebook? ›

To sum up, LinkedIn Ads are traditionally better for reaching B2B markets because of the platform's professional nature, while Facebook Ads are better for B2C brands.

How do I get maximum leads on Facebook? ›

Requirements to run a Get More Leads promotion
  1. Choose a goal. Go to your Page, and select the blue Promote button. ...
  2. Give your form a name. ...
  3. Customize your form. ...
  4. Choose your ad creative. ...
  5. Select your Call to Action. ...
  6. Choose your audience. ...
  7. Choose your budget and duration. ...
  8. Submit your ad.

What are the four major B2B buying groups? ›

To help you get a better idea of the different types of business customers in B2B markets, we've put them into four basic categories: producers, resellers, governments, and institutions.

What are the biggest B2B pain points? ›

The most common B2B pain points‍

And we can break pain points down into five common categories: financial, productivity, people, process, and support. Once you've identified the category your B2B customers' pain points fall into, you can create sales materials that illustrate how your product can solve them.

What is the rule of 7 in B2B marketing? ›

Overview of the Rule of 7 in B2B Sales

The rule of seven states that it takes an average of seven "exposures" with a prospect to generate a sale. In other words, prospects must be exposed to your B2B company or its marketing messages at least seven times before they'll agree to make a purchase.

What are the 6 stages of the B2B buying process? ›

The 6 Stages of the B2B Buying Process
  • Awareness. The first stage of the B2B buying process is when a customer realizes there is a problem. ...
  • Commitment to Change. ...
  • Considering Options. ...
  • Commitment to the Solution. ...
  • Decision Time. ...
  • Final Selection.

What are the 5 distinct buying groups for B2B? ›

There are four basic categories of business buyers: producers, resellers, governments, and institutions. Producers are companies that purchase goods and services that they transform into other products.

What is B2B lead generation in 2023? ›

Some of the most important B2B lead generation trends to look out for in 2023 include personalisation, growth of chatbots and ABM. Personalisation is becoming increasingly important for B2B lead generation, as customers expect a tailored experience when engaging with a company.

What platform do you think is the most effective for B2B clients and why? ›

#1: LinkedIn – Best platform for Professional and Large Company B2B leads. Want to attract larger B2B clients? Then LinkedIn has the target audience you're looking for: professionals, corporate executives and decision-makers.

Which platforms are best for B2B sales prospecting? ›

12 Best B2B Sales Prospecting Tools
  • SPOTIO. Best for: Field sales teams. ...
  • LinkedIn Sales Navigator. G2 rating: 4.3/5 from 1,592 reviews. ...
  • Bombora. G2 rating: 4.4/5 from 138 reviews. ...
  • Zoominfo. G2 rating: 4.4/5 from 6,065 reviews. ...
  • Datanyze. G2 rating: 4.2/5 from 439 reviews. ...
  • BuiltWith. G2 rating: 4.3/5 from 52 reviews. ...
  • Vainu. ...
  • Clearbit.
Oct 26, 2022

What are most effective B2B marketing channels? ›

Marketing Channels for B2B Companies

Account Based Marketing. Conferences/Trade Shows. Content Marketing. Direct Mail.

How LinkedIn is most suitable platform for B2B? ›

As the world's largest online professional network, LinkedIn is inherently B2B-centric. It's where professional relationships are forged, careers are developed, and business is done. As a result, the platform is nearly ubiquitous as a content marketing channel for B2B marketers, and atop the social media chart.

What are the largest B2B eCommerce platforms? ›

Top 11 B2B e-commerce platforms for entrepreneurs in 2023
  • CS-Cart. CS-Cart B2B and B2C solution is a ready-to-go e-commerce platform made for wholesalers and manufacturers, regardless of their size. ...
  • Shopify. ...
  • 3dcart. ...
  • HubSpot. ...
  • WooCommerce. ...
  • OpenCart. ...
  • Active eCommerce CMS. ...
  • Magento.
Jan 10, 2023

How do I get big B2B clients? ›

10 great ways to find new B2B clients
  1. Create a website and optimize it for SEO. ...
  2. Post regularly on social media. ...
  3. Start using content marketing. ...
  4. Use your website to reassure visitors. ...
  5. Organize events to create a real connection. ...
  6. Don't give up on phone prospecting. ...
  7. Build partnerships.
Sep 8, 2022

What is the best search engine for B2B? › is far and away the leading general B2B search engine and directory, with six million unique visitors per month. PPC and paid directory inclusion are available to marketers. Sponsored search is syndicated to more than 100 other business sites, such as Forbes and BusinessWeek.

What is the best B2B sales automation software? ›

CRM Sales Automation Platforms
  1. HubSpot Sales Hub: Best End-to-End Sales Automation Software.
  2. Pipedrive: Best Automated Insights Features.
  3. Agile CRM: Best for Call Automation Features.
  4. Freshsales: Best Deal Management Automation.
  5. Overloop: Best for Automating Business-to-Business Sales Campaigns.
Jan 23, 2023

Which is better for B2B Facebook or LinkedIn? ›

Both Facebook and LinkedIn cover the basics for B2B targeting—location, age, gender, education, job title, employer and industry. However, relevant job title, employer, industry data etc. are more likely to be populated and kept up to date on LinkedIn.

Which is better for B2B LinkedIn or Facebook ads? ›

Many specialists say that LinkedIn is better for B2B advertising because of the user intent. People register in this social network to gain particular career or business related outcomes. Facebook, instead, is for fun. LinkedIn promotes professional networking, collaboration, and business communication.

How much does LinkedIn cost per lead for B2B? ›

But, because targeting can be so specific, the average cost per lead from LinkedIn is higher than other social media channels. The average cost per lead is $75. On the high end, a lead can cost $99, and on the low end a lead can cost $51.


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