The best international B2B lead generation platforms (2023)

FAQs

The best international B2B lead generation platforms? ›

100% Based on Performance. LinkedIn is amazing for Business to Business (B2B) because most business owners are the most active on this social media site. LinkedIn is an exceptionally effective tool for generating business leads, nurturing referrals.

100% Based on Performance. LinkedIn is amazing for Business to Business (B2B) because most business owners are the most active on this social media site. LinkedIn is an exceptionally effective tool for generating business leads, nurturing referrals.

LinkedIn. Not surprisingly, professional network LinkedIn is also high on the list of best B2B lead generation strategies. According to Zuza Witulska, growth hacker at software development company Netguru, Linkedin lead generation ads give users very specific targeting criteria.

OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers. It doesn't matter what kind of website you run and what kind of leads you want. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.

Experts often suggest spending $150-$200 per lead, but then that depends on your industry and the level of qualification that you're paying for. There are several reasons that you'll want to track the cost of each lead. For starters, it can tell you whether you are getting a good return on your investment.

#2 Top Social Media Platforms: Twitter

Even though Twitter is going through a tough time, it's still the second most popular social platform among B2B marketers. With 500 million tweets posted daily, Twitter offers an endless amount of conversations for B2B brands to engage with.

If you're into the B2B space, LinkedIn should be your go-to social media network. With more than 830 million members (and counting), LinkedIn is a platform for professional networking and lead generation.

How do you generate global leads? ›

As one of the best CRMs for Facebook leads, Zoho integrates with the most popular marketing apps and services, including the Zoho Facebook Lead Ads integration through LeadsBridge. By connecting Facebook Lead Ads to Zoho CRM, you can automatically funnel your leads from your Leads Ads campaign straight to your CRM.

Finding a good balance between the number of calls and how good the calls are a huge challenge in lead generation. Using a dynamic scripting tool not only trains but guides agents to say the right thing at the right time in the flow of conversation.

The 4 C's, however, (Content, Connection, Communications, Conversion) illustrate the marketing mix for B2B.

B2B lead generation tools consist of software designed to assist with capturing leads. It's an automated process, so you can focus on developing campaigns, not manually inserting lead data.

Since LinkedIn users are made up of salespeople, marketing professionals, CEOs, and other business leaders, it can be easy to target highly relevant audiences. But, because targeting can be so specific, the average cost per lead from LinkedIn is higher than other social media channels. The average cost per lead is $75.

Most B2B companies at scale end up roughly with a 10%/10% model. Sales reps make about 10% of their quota in base and 10% in commission.

Amazon. Amazon is one of the pioneers in the b2b industry, offering one of the most user-friendly virtual marketplaces in the world, to help international trading businesses in growing and expanding their businesses in the most effective manner.

Which is the world's largest B2B e-commerce platform? ›

Which is the largest B2B e-commerce company in world? Alibaba is the largest B2B ecommerce company in the world: it has nearly 20 million buyers and sellers from around 240 countries.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas.

Google Ads

As the world's preferred search engine, Google offers advertisers one of the most effective platforms for reaching not just an enormous audience but the right audience.

Facebook is the best platform for sharing content in the form of external links, or guest posts with images and short text. Facebook groups can also be created as a way to stay in touch with customers and create a line of communication between you as a business owner, and your audience.

LinkedIn. Known as the professional social network, LinkedIn is the most popular for B2B marketers, with 79% of marketers viewing LinkedIn as an effective source for generating B2B leads.

What are the 3 ways to generate leads? ›

Strategies for how to generate sales leads include asking for referrals, conducting customer care calls, and nurturing leads. Being a trusted source of information on the internet and social media, as well as through online networking, are also lead generation strategies.

Lead generation is the process by which a company attracts and convinces a person to explicitly express their interest in the product/service offered.

Your lead generation business can be very profitable if you can find the right margin between your cost to acquire leads and the price you sell the leads for.

Organizations generate 1,877 leads per month on average (Hubspot) Of those 1,877 leads, 4 out of 5 are considered marketing qualified leads or MQLs. And while most marketers track and know exactly how many leads they're pulling in, 12% of marketers say they don't know how many leads they are generating.

Starting a lead generation agency is difficult and competitive if you don't choose a specialized niche. We recommend choosing a niche that helps you stand out from other agencies. You should listen to the following insights from leading lead generation agencies: LinkedIn is underrated for lead generation.

Facebook Lead Form Ads Can Be Extremely Effective

If you're wondering if lead form ads actually work, the answer is “Absolutely 100% yes.” Here's an example from this client in legal services. These guys are averaging a $60 cost-per-lead on Adwords, which is great for legal service by the way.

To sum up, LinkedIn Ads are traditionally better for reaching B2B markets because of the platform's professional nature, while Facebook Ads are better for B2C brands.

To help you get a better idea of the different types of business customers in B2B markets, we've put them into four basic categories: producers, resellers, governments, and institutions.

The most common B2B pain points‍

And we can break pain points down into five common categories: financial, productivity, people, process, and support. Once you've identified the category your B2B customers' pain points fall into, you can create sales materials that illustrate how your product can solve them.

What is the rule of 7 in B2B marketing? ›

Overview of the Rule of 7 in B2B Sales

The rule of seven states that it takes an average of seven "exposures" with a prospect to generate a sale. In other words, prospects must be exposed to your B2B company or its marketing messages at least seven times before they'll agree to make a purchase.

There are four basic categories of business buyers: producers, resellers, governments, and institutions. Producers are companies that purchase goods and services that they transform into other products.

Some of the most important B2B lead generation trends to look out for in 2023 include personalisation, growth of chatbots and ABM. Personalisation is becoming increasingly important for B2B lead generation, as customers expect a tailored experience when engaging with a company.

#1: LinkedIn – Best platform for Professional and Large Company B2B leads. Want to attract larger B2B clients? Then LinkedIn has the target audience you're looking for: professionals, corporate executives and decision-makers.

Marketing Channels for B2B Companies

Account Based Marketing. Conferences/Trade Shows. Content Marketing. Direct Mail.

As the world's largest online professional network, LinkedIn is inherently B2B-centric. It's where professional relationships are forged, careers are developed, and business is done. As a result, the platform is nearly ubiquitous as a content marketing channel for B2B marketers, and atop the social media chart.

What is the best search engine for B2B? ›

Business.com is far and away the leading general B2B search engine and directory, with six million unique visitors per month. PPC and paid directory inclusion are available to marketers. Sponsored search is syndicated to more than 100 other business sites, such as Forbes and BusinessWeek.

Both Facebook and LinkedIn cover the basics for B2B targeting—location, age, gender, education, job title, employer and industry. However, relevant job title, employer, industry data etc. are more likely to be populated and kept up to date on LinkedIn.

Many specialists say that LinkedIn is better for B2B advertising because of the user intent. People register in this social network to gain particular career or business related outcomes. Facebook, instead, is for fun. LinkedIn promotes professional networking, collaboration, and business communication.

But, because targeting can be so specific, the average cost per lead from LinkedIn is higher than other social media channels. The average cost per lead is $75. On the high end, a lead can cost $99, and on the low end a lead can cost $51.